There is nothing intrinsically wrong with brand purpose. It's just that it's a company decision, not
GitHub - Ideosorter/ideosorter.github.io: The ideosorter political quiz is a test that assigns you an ideology based on a flowchart as opposed to traditional methods via aproximations of bars or charts.
Could you create and explain your own fictional ideology? How would your fictional ideology apply within a societal framework? - Quora
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Preferred Colleagues – The Chronicle of Higher Ed; Ideological and Religous bias in Academia | thereformedmind
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